So you are thinking you need the services of an SEO (Search Engine Optimization) company. My experience with them so far is less than stellar. They seem to be good at using lots of words and “exciting phrases of the day”. Here are the basics that cover 95% of SEO:
1: Page Titles should be descriptive.
2: Description meta tag should be complete. When you do a google search and see a paragraph under the result, that comes from the description.
3: Keywords meta tag should be complete.
4: Important words in your content should be bold or strong.
5. Use H1, H2 and H3 tags to identify page sections.
Finally, If you are a member of a trade group or organization in your field, link to their pages. Ask if they will link back. If your site has lots of information about “Bees” that is great. If it also links to other pages about “Bees” that is better. If other sites dealing with “Bees” link back to you, that is best.